Anthropologists study culture. We are experts in cultures around the world, from the Maya of Guatemala to the Asante of Ghana. We can look at scripts or marketing plans or international expansion plans, and save you time, money, and headaches.
We can look at a project as it is being developed, working side by side, or we can absolutely come in and double check things as they are nearing completion, giving it one last pass. We find the best route is often a partnership as a project develops so that you don't waste money going down a path that may be unknowingly problematic.
Why You Need Us
Hollywood is starting to pay attention more and more to the overseas box office. We know what they are looking for and how to approach them in a respectful manner.
"Now, as worldwide box office becomes more crucial to the studio’s bottom line, comedies are vanishing from the schedule—because, in the words of one distributor, they don’t “travel well.” The Atlantic
"Disney is one of the world’s savviest operators when it comes to China, having seamlessly opened Shanghai Disneyland in 2016, but it was caught flat-footed with “Mulan.” New York Times
"Since the release of [The Witches] last month, countless people with limb differences shared photographs of themselves on social media, using the hashtag #NotAWitch." Daily Record
Corporations shouldn't have to handle a PR crisis that could have been easily avoided and hurts your company's reputation.
"Conveying your marketing message to an international audience is not as simple as inputting your message into Google Translate and sending it off to consumers. You must understand your audience and the nuances of their language." Business News Daily